ITTF's media rights distribution enters a new era with Lagardere Sports
International Table Tennis Federation (ITTF) announced it has signed an exclusive deal with Lagardere Sports brokered by TMS International to sell the media rights to all its events worldwide (excluding China, Japan, Singapore and Taiwan). The multiyear deal will run from 2016 to 2020.
Bringing their knowledge, expertise and vast network to the table, the agreement will see Lagardere Sports sell the media rights to ITTF events including the ITTF World Tour, ITTF World Cup (Men's, Women's & Teams), ITTF World Team Championships, ITTF World Championships and the ITTF Junior events.
David WHITE, President - Media, Lagardere Sports said: "We're delighted to be working with the ITTF once again, and look forward to building our relationship with them over the next four years. There is a great appetite for the media rights to the ITTF's exciting roster of events across the world, and we're excited to be able to use our expertise to maximise distribution and give these events the visibility they deserve."
Thomas WEIKERT, President, ITTF said: "The ITTF is pleased to partner up with one of the big global sports marketing players Largardere. We look forward to working closely with Lagardere to develop ITTF's TV product and increase our already healthy TV distribution world wide. This will complement our existing successful social & digital strategies to ensure the most number of people are watching table tennis around the world."
With an experienced Media Sales management team Lagardere Sports is able to service territories around the world and provide solutions to package and monetise rights efficiently and effectively to complement ITTF's already strong digital media global presence.