ITTF announces a new partnership with Rightster

June 10, 2014
12:00 am
Archives

The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company. Rightster already partners with a number of leading sports organisations and bodies to support the

The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company.

Rightster already partners with a number of leading sports organisations and bodies to support the monetisation and engagement of their content including the Australian Football League and SNTV. As part of their agreement with the ITTF Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel) and help maximise its exposure and revenue from the channel.

The ITTF will be learning from Rightster’s advanced audience development knowledge to increase reach audience and revenues. By joining the Rightster sports network the ITTF will benefit from cross-promotion with Rightster’s extensive stable of existing International sports governing bodies which will drive further audience engagement for the organisation. In addition Rightster’s media sales team will apply their expertise to increasing revenue through cross-platform advertising and sponsorship on behalf of the ITTF.

ITTF Marketing Director Steve DAINTON stated: “With a company that has great experience in assisting channels grow and commercialise especially in the sporting digital environment we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level.”

Charlie MUIRHEAD Founder & CEO Rightster added: “The effective monetisation and distribution of sports content is an established area of focus for Rightster. We are therefore delighted to partner with the ITTF and support their YouTube presence and growth. As the need for targeted engaged audiences continues to be paramount we are looking forward to driving larger scaled relevant audiences for the ITTF.”
ITTF’s YouTube channel is currently the fourth largest of any Olympic sport with 26 million views and 55 000 subscribers.

2025 Champions League Final 4 Saarbrücken: Book the tickets now

This year, 4,500 spectators in Saarlandhalle Saarbrücken contributed to the resounding success of the first-ever Champions League Final 4. The event returns next year, promising another thrilling experience for players...

33rd Finlandia Open – Everything You Need to Know

The traditional Finlandia Open returns this year, welcoming over 160 players from 27 countries to the enchanting home of Father Christmas. Hosted at the Kisakallio Sports Institute, just an hour’s...

ETTU Announces Key Updates and Initiatives

The European Table Tennis Union (ETTU) has unveiled significant updates following decisions made at the 2024 Congress. From ranking system changes to new hosting opportunities and support for female coaches,...

ETTU JOB OPENINGS: PART-TIME FINANCIAL MANAGER (20H/WEEK)

Location: Luxembourg Position Overview: ETTU is looking for a skilled Financial Operations Manager to handle daily financial tasks, including accountancy, budget management, and liaising with auditors. Based in Luxembourg, this...