ITTF and Table Tennis England Sign British Airways as Official Airline Partner for 2018 Team World Cup

The International Table Tennis Federation (ITTF) and Table Tennis England (TTE) are excited to announce British Airways as the latest partner to come on board as the Official Airline Partner of the 2018 ITTF Team World Cup to be held in London from 22 – 25 February 2018.

 
The Team World Cup which was last held in Dubai in 2015 comprises of a total of 12 men’s and 12 women’s teams which are made up of a host team Continental Champions and the other top finishers at the 2016 World Team Table Tennis Championships.

 
The prestigious and hotly anticipated table tennis event will witness top teams from across the globe compete for glory in the iconic Copper Box Arena one of many Olympic and Paralympic venues for London 2012.

 
Mr. Thomas WEIKERT President of the ITTF said: “We are delighted to welcome an iconic global brand such as British Airways to the ever growing table tennis partner family. Our sport has global reach and high levels of fan engagement attributes that can help brands such as British Airways to connect to audiences around the world. We look forward to a fantastic event in February.”

 
With a global TV viewing audience of over 355 million during the 2017 World Table Tennis Championships and some matches featuring in the top 10 watched sporting events in China for the whole of 2017 table tennis will provide an ideal platform for British Airways to promote its brand in key territories. Digital engagement through English and Chinese social and digital platforms will be a key feature of the partnership.

 
Noella Ferns Executive Vice President Greater China and the Philippines for British Airways and Iberia shared: “We are very excited to be working with a sport like table tennis which is incredibly popular around the world and of course in Asia. We have very specific targets for partnership activities and have been impressed by the approach and opportunity that ITTF and Table Tennis England colleagues provided. We wish all teams the best of luck and look forward to a great event.”

 
Table Tennis England Chair Sandra DEATON added: “What another great addition to the Team World Cup. British Airways has to be one of the world’s most recognised brands and we are looking forward to delivering a great event with British Airways as partners.”

 
Qualified Teams – Men’s event

    Continental Champions: China Germany Brazil United States Egypt Australia
    Top finishers at the Perfect 2016 World Team Championships: Japan Korea England France Hong Kong Sweden

Qualified Teams – Women’s event

    Continental Champions: China Romania Brazil United States Egypt Australia
    Top finishers at the Perfect 2016 World Team Championships: Japan Chinese Taipei Korea DPR Singapore Hong Kong England
    Host Nation: England

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The European Table Tennis Union (ETTU) is the governing body of the sport of table tennis in Europe, and is the only authority recognized for this purpose by the International Table Tennis Federation. The ETTU deals with all matters relating to table tennis at a European level, including the development and promotion of the sport in the territories controlled by its 58 member associations, and the organization of continental table tennis competitions, including the European Championships.

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