The 2025 edition of the CCB Europe Top 16 Cup in Montreux marked a new high for European Table Tennis, with exceptional growth in media reach across TV, OTT and social media, with the event reaching over 91.4 million on all platforms – a 136% increase from 2024.
Television coverage played a major role, with broadcasting time rising by 554% and the number of hours aired expanding notably, proving the increased interest in European table tennis from major broadcasters. Powerhouse channels such as Eurosport and other top-tier European broadcasters led the rankings and captured new audiences across the continent.
OTT platforms continued to drive global accessibility to European table tennis. One example of this is the agreement between ETTU and All Women’s Sports Network (ASWN), which amplified visibility for women’s matches and reinforced the commitment to gender equality in the sport.
This agreement was an important step towards increasing ETTU’s international exposure, as was the collaboration with one of China’s leading social media platforms, Douyin, which streamed the tournament live. This resulted in a remarkable 400,000 live viewers and 4 million views throughout the event, establishing European Table Tennis as a truly international phenomenon.
On the social media front, overall reach doubled compared to the previous year, reaching 70.99 million. As part of the enhanced digital strategy, YouTube was introduced as a new addition to ETTU’s digital presence, already generating 7.5 million impressions, 886.7K views, and 51.4K hours of watch time.
With rising numbers across all metrics, strategic partnerships across the globe, and a strong focus on inclusivity, the 2025 CCB Europe Top 16 Cup didn’t just break records; it also redefined the strength of European table tennis on the world stage.
