The European Table Tennis Union (ETTU) proudly marks 25 years of partnership with LIEBHERR, one of the world’s leading technology companies and a long-standing supporter of European table tennis.
“For a quarter of a century, LIEBHERR has been a trusted and valued partner of the European Table Tennis Union. Their commitment has played an important role in strengthening the prestige of our flagship events and supporting the continued growth of table tennis throughout Europe. Long-term partnerships built on shared values are essential for the sustainable development of sport. Together with LIEBHERR, we look forward to building on this strong foundation and continuing to elevate European table tennis, inspiring new generations of athletes and bringing our sport closer to fans across the continent,” said ETTU President Pedro MOURA.
The collaboration began at the European Championships in Zagreb in 2002 and has since developed into one of the most recognised and enduring partnerships in European sport. Over the years, LIEBHERR has served as Title Sponsor of the European Championships on 15 occasions, including Zagreb 2002, Courmayeur 2003, Aarhus 2005, Belgrade 2007, St. Petersburg 2008, Stuttgart 2009, Ostrava 2010, Schwechat 2013, Ekaterinburg 2015, Budapest 2016, Luxembourg 2017, Alicante 2018, Nantes 2019, Warsaw 2020 and Linz 2024.
In recent years, LIEBHERR has continued to support major European table tennis events across different sponsorship roles, including as Major Sponsor at Malmö 2023 and Zadar 2025. The company will continue this involvement at the upcoming European Individual Championships in Ljubljana, Slovenia, underlining its long-term commitment to the sport.
Reflecting on the long partnership, Bernhard KÖSLER, LIEBHERR Group Communication & Brand Management, highlighted the significance of the collaboration.
“Over the past 25 years, the partnership between LIEBHERR and the European Table Tennis Union has proven to be both valuable and enduring. Throughout this time, we have passionately supported the sport – from nurturing young talent to backing major international tournaments. We take particular pride in the achievements of German and Austrian players, especially when they win medals or become European champions, as LIEBHERR proudly sponsors both men’s and women’s national teams.”
LIEBHERR has also played an important role in ETTU’s premier individual event, the Europe Top 16 Cup, contributing in particular to the visibility and prestige of elite European competitions.
“LIEBHERR’S involvement in table tennis has significantly enhanced the brand’s visibility, especially through title sponsorship of prestigious events like the European Championships. This engagement has helped us reach new markets and strengthen our presence in established ones. Beyond brand recognition, our sponsorship reflects LIEBHERR’S sense of social responsibility.”
The longevity of the partnership is rooted in strong shared values between the sport and the company.
“Table tennis is a global sport that embodies dynamism, precision, fair play, and strategic thinking – all qualities that resonate with LIEBHERR’S corporate values. Our company has experienced dynamic growth, and our products are renowned for their quality and accuracy. Table tennis, as a sport that promotes health, inclusivity, and fairness, aligns perfectly with the principles that guide our family business.”
Looking ahead to the European Individual Championships in Ljubljana, LIEBHERR sees continued opportunities to support the sport’s growth and expand its reach.
“We are committed to fostering the ongoing growth of European table tennis by helping the sport reach new audiences and continually raising the bar for both athletic and organisational excellence. We believe that the synergy between top-level sport and technological innovation will continue to drive progress for both table tennis and the LIEBHERR brand.”
At the end, Bernhard KÖSLER, LIEBHERR Group Communication & Brand Management, stated:
“Looking ahead, we are excited to keep supporting the development of European table tennis and to create many more unforgettable sporting moments together.”
About the LIEBHERR Group
The LIEBHERR Group is a family-run technology company with a highly diversified product programme. The company is one of the largest construction equipment manufacturers in the world. It also provides high-quality, user-oriented products and services in a wide range of other areas. The LIEBHERR Group includes over 150 companies across all continents.
LIEBHERR was founded by Hans Liebherr in 1949 in the southern German town of Kirchdorf an der Iller. Since then, the employees have been pursuing the goal of achieving continuous technological innovation, and bringing industry-leading solutions to its customers.
