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Member Associations - 28 Nov 2018

ITTF and Deloitte work together to create 2021 Commercial Rights Tender

The International Table Tennis Federation will work with the Sports Business Group of Deloitte for the distribution of the ITTF's commercial rights in 2021.

Deloitte was selected from a large number of interested parties to assist the ITTF in going to market with all of its commercial rights in 2021 for the most important rights cycle in the ITTF's history.


"We have a unique opportunity to be going to market with all of our commercial rights simultaneously. This allows the ITTF to market its rights in a flexible and innovative way to ensure that we find the right partners to take table tennis to the next commercial level from 2021 onwards and also for the ITTF to gain market value for its commercial rights, which has not been in the case in the past. We are looking forward to working with Deloitte to make this happen."


ITTF CEO, Steve Dainton


The ITTF started to work with Deloitte back in 2016 to take a closer look at the ITTF's most valuable products, the World Table Tennis Championships and the World Tour, to see what changes could be made to raise the commercial value of both properties and ensure that they are serving the sport of table tennis in the best possible way.


This study resulted in a momentous expansion of the World Table Tennis Championships, approved by the ITTF Board of Directors in 2017, and a shift in philosophy of how the ITTF runs its World Tour. Both changes will come into effect in 2021 and will have a significant impact on the commercial value of both properties going forwards.


"The Sports Business Group at Deloitte has worked with the ITTF for more than two years advising on major reforms already introduced to the ITTF's competitions and in preparation for the first ITTF Strategic Plan, which sets a clear and ambitious vision for table tennis. The 2021 commercial rights tender represents a crucial next step in achieving this vision. By continuing to workwith the ITTF to secure the right partner(s) to substantially grow revenue, we can help develop table tennis globally."


Dan Jones, Partner of Sports Business Group at Deloitte


"Since all of our commercial contracts are up for renewal in 2021, we have been in the privileged position to take a step back and review every one of our products to ensure they are all contributing to a maximum commercial return in our next rights cycle in 2021. We are confident that what we are going to market with in 2021 is a significantly more attractive proposition than in the past and we look forward to working with Deloitte to present these new and improved commercial rights to the market."


Matt Pound, ITTF Marketing Director


The ITTF plans to release the tender for the ITTF's commercial rights towards the end of Q1 in 2019, with a partner or group of partners selected by Q3. All enquires regarding the ITTF's 2021 Commercial Rights Tender should be directed to ITTF Marketing Director, Matt Pound.

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