Liebherr sponsors the 2019 and 2020 World and European ChampionshipsPhoto: ITTF
One of table tennis' longest ever partnerships is set to grow
The next two years are set to be very special ones, as Liebherr and the ITTF have agreed the next steps of their longstanding joint adventure in elite table tennis.
Liebherr - a globally operating family-owned technology company in the construction machinery sector and many other industries - will reinforce its affiliation with the World Table Tennis Championships as Title Sponsor in 2019 (Budapest, Hungary) and Major Sponsor in 2020 (Busan, Korea Republic).
In addition, Liebherr will be Title Sponsor for the next two European Championships in 2019 (Nantes, France) and 2020 (Warsaw, Poland), rubberstamping its role as an integral partner of the ITTF's new commercial strategy.
Today's news is proof of a long term partnership that knows no limits.
Over the years, Liebherr has been a Title or Major Sponsor of the World Table Tennis Championships, European Championships, Men's World Cup, Women's World Cup and Team World Cup, among other tournaments.
Having sponsored the World Championships in 2017 (Düsseldorf, Germany) and 2018 (Halmstad, Sweden), next year's keenly awaited event in Budapest (Hungary) will further consolidate Liebherr's position as Title Sponsor in Europe.
"Liebherr has enjoyed a global relationship with the ITTF for many years. Our cooperation has helped promote the Liebherr brand on a worldwide scale. Table tennis is a sport which reflects many of our company values. We are really pleased to renew this fruitful partnership and we are looking forward to watch the sport continue to improve and grow."
Andreas BÖHM, Liebherr Managing Director
"Liebherr is a longstanding partner of the ITTF. We have made many experiences together and they are like a member of the family to us. The ITTF team and I are delighted that we can continue to increase our activities together over the next two years to keep promoting table tennis further still."
Thomas WEIKERT, ITTF President
"The ETTU is very satisfied with the ITTF's support in confirming the partnership between Liebherr and European table tennis, in particular as Title Sponsor of the European Championships. We are looking forward to continuing working together with Liebherr through 2019 in Nantes and 2020 in Warsaw."
Ronald KRAMER, President of the European Table Tennis Union