World Championships | 28 Feb 2016

2016 World Table Tennis Championships to be Most Social of All Time

#ITTFWorlds2016 will be the most social media active table tennis ever!

The Perfect 2016 World Team Table Tennis Championships to be held from 28 February – 6 March 2016 in Kuala Lumpur, Malaysia is set to be the most social table tennis event of all time.

 

The 54th edition of the ITTF World Championships will be more active, especially on more social media networks than ever before.

 

Commenting on ITTF’s social media plan for the event, ITTF’s Promotion & Media Manager Matt POUND commented: “At this year’s World Championships, we want to reach as many people as possible through our social media networks, which currently has over 1.3 million fans. The ITTF media team will be coming up with fun and creative content to engage our fans and to portray the world’s biggest table tennis event from a different perspective from what the hundreds of millions of fans around the world will see on TV."

 

Snapchat (@ITTFWorld) will be also be used for the first time here in Kuala Lumpur as well as Facebook live to complement ITTF’s already established social media platforms:

 

Facebook.com/ITTFWorld

Instagram: @ITTFWorld

Twitter: @ITTFWorld

YouTube.com/ITTFChannel

FlickR.com/ITTFWorld

Weibo: @ITTFWorld

Wechat: @ITTFWorld2014

YouKu: @ITTFWorld

Tencent Video: @ITTFWorld

Just between ITTF’s Facebook, Youtube and Weibo, the ITTF expects over 10 million fans to see content on these platforms.

 

Adding to the engagement on social media, the ITTF will also be streaming eight tables LIVE on its online streaming platform ITTF.com/itTV. These eight tables of world-class table tennis is expected to get over five million live and on-demand views over the eight days of the Championships.

 

This exposure, in addition to the 500 accredited media on site, will ensure that the 54th edition of the ITTF World Table Tennis Championships will be one of the most followed table tennis event in history!