ITTF announces a new partnership with Rightster

June 10, 2014
12:00 am
Archives

The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company. Rightster already partners with a number of leading sports organisations and bodies to support the

The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company.

Rightster already partners with a number of leading sports organisations and bodies to support the monetisation and engagement of their content including the Australian Football League and SNTV. As part of their agreement with the ITTF Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel) and help maximise its exposure and revenue from the channel.

The ITTF will be learning from Rightster’s advanced audience development knowledge to increase reach audience and revenues. By joining the Rightster sports network the ITTF will benefit from cross-promotion with Rightster’s extensive stable of existing International sports governing bodies which will drive further audience engagement for the organisation. In addition Rightster’s media sales team will apply their expertise to increasing revenue through cross-platform advertising and sponsorship on behalf of the ITTF.

ITTF Marketing Director Steve DAINTON stated: “With a company that has great experience in assisting channels grow and commercialise especially in the sporting digital environment we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level.”

Charlie MUIRHEAD Founder & CEO Rightster added: “The effective monetisation and distribution of sports content is an established area of focus for Rightster. We are therefore delighted to partner with the ITTF and support their YouTube presence and growth. As the need for targeted engaged audiences continues to be paramount we are looking forward to driving larger scaled relevant audiences for the ITTF.”
ITTF’s YouTube channel is currently the fourth largest of any Olympic sport with 26 million views and 55 000 subscribers.

PILARD, VELICHKOV, FASO and SAMOKHIN Reach Under 19 Boys Singles Semi-finals

Nathan PILARD of France, Yoan VELICHKOV of Bulgaria, Danilo FASO of Italy and Aleksei SAMOKHIN of AIN secured their places in the semi-finals of the Under 19 Boys Singles event...

GUO ZHENG, NODIN, TEREKHOVA and BOKOVA Secured the medals in Under 19 Girls Singles Event

Nina GUO ZHENG and Alexia NODIN of France, together with Zlata TEREKHOVA and Aleksandra BOKOVA of AIN, booked their places in the semi-finals of the Under 19 Girls Singles event...

OCAL, MAYOROV, ELLERMANN and NEVIZHYN Reach Under 15 Boys Singles Semi-finals

The Under 15 Boys Singles event at the European Youth Championships in Gondomar has its four medallists. Gorkem OCAL of Türkiye, Ladimir MAYOROV of Spain, Emil ELLERMANN of Sweden and...

BENJEGARD Leads Under 15 Girls Singles Semi-final Line-up

Sweden’s Siri BENJEGARD and AIN players Amina ILIMBETOVA, Alisa USMANOVA and Varvara TOLMACHEVA secured their places in the semi-finals of the Under 15 Girls Singles event at the European Youth...