Czech Table Tennis stands on a threshold of a new era. It changed its thinking visions goals and also identity. It wants to follow up on successes from times of Czechoslovakia. The aim is to have both three-member teams of men and women at the Los Angeles Olympics in 2028 as well as start collecting medals from European competitions.
„We will concentrate on the youth in order to expand the member base. We will support the education of coaches with the help of modern methods. We also aim to support marketing and communication activities. We want to show that table tennis is easily affordable fun “ said the chairman of the Czech Table Tennis Association Zbyněk SPACEK in yesterday’s press conference.
The unifying brand ‘Czech Table Tennis’ will connect official communication social media podcast its own broadcasting or newly Czech Television broadcasting on channel CT Sport.
„We observed the sports environment and tried to juggle with elements relevant for the brand with national identity. And we mixed it into a cocktail. So that it works it’s simple fun and understandable. Here it was quite specific as this sport is similar to badminton and tennis. So we were looking for something to differentiate it “ explained Pavel CADA from Triple Bang Agency which made the new graphic identity.
The new direction and logo also caught the eye of the Czech Olympians. „I find it cool authentic no other country has anything like this. We try to give direction. I like it. If we will concentrate on the youth and education of their coaches then it’s the right direction “ described Lubomír JANCARIK. As a two time Olympian he’d like to compete in Paris or Los Angeles Olympics even though he’s 34 years old and then help table tennis in another way. „I worked on myself a lot throughout my career. I have something to offer so I’d like to take advantage of that and help “ he said.
