Nittaku extends advertising contract across ITTF digital platforms until 2020

December 7, 2018
1:25 pm
Other Events

A fast-growing online fan base with ever-increasing levels of engagement the ITTF’s digital platforms have received a further boost following the extension of the ITTF’s contract with Nittaku until 2020.

The partnership sees Nittaku advertising on both English and Chinese language versions of ITTF’s website and sponsoring the Nittaku ITTF Monthly Pongcast and the annual ITTF Star Awards Female Table Tennis Star.

“This partnership highlights the growing importance of innovative offerings where connecting fans to brands goes beyond just event sponsorship. By combining a range of digital properties into one long-term portfolio until 2020 this new agreement also ensures better and more effective cross-promotion on the ITTF’s online platforms.”

Kimberly Koh ITTF Head of Sponsorship

“We are very happy to sign this digital-focused sponsorship extension with the ITTF. The Nittaku ITTF Monthly Pongcast is getting especially popular for table tennis fans across the world by providing a monthly digest of the sport’s key stories on the international stage.”

Hideki Chiba Nittaku Deputy General Manager

2018 has been a big year for the ITTF’s digital properties with the current social media fan base weighing in at over 2.8 million followers.

The Chinese market continues to go from strength to strength with approximately 1.7 million fans on Sina Weibo and 11 million views on Zhibo TV whilst there has been an upturn in followers too from other key territories in Asia Europe and the Americas across the ITTF’s Facebook Instagram Twitter and Youtube channels.

Approximately 14 million people every month are consuming videos on the ITTF’s social channels amidst increased subscribers to ITTV the official online streaming platform of the ITTF.

Hodonín Edges Novi Sad in Tight Women’s Europe Cup Quarterfinal Opener

SKST Plus Hodonín claimed a narrow 3-2 victory over TTC Novi Sad in the opening leg of the Women’s Europe Cup quarterfinal, taking a slim advantage ahead of the return...

Roskilde and Priego Take First-Step Advantages in Men’s Europe Cup Quarterfinals

Roskilde Bordtennis BTK 61 and Real Club Cajasur Priego TM both moved closer to the semifinals after strong performances in the opening legs of the Men’s Europe Cup quarterfinals, securing...

First ETTU Women’s Champions League Final Four to Take Place in Tarnobrzeg

The European Table Tennis Union is proud to announce that the first-ever ETTU Champions League Women’s Final 4 will be held in Tarnobrzeg, marking a historic milestone for European table...

Winter victory dip in Lake Geneva for LEBRUN and WINTER

After lifting their trophies at the 2026 CCB Europe Top 16 Cup, Alexis LEBRUN and Sabine WINTER marked their triumph with a brave winter jump into Lake Geneva. The two...