World Table Tennis Championships Opens Its Door to TATA TongchuangPhoto: ITTF
TATA Tongchuang is the latest company to come on board with the ITTF since it has taken its commercial rights back in house at the start of 2017.
The ITTF, together with the Liebherr 2017 World Table Tennis Championships organisers German Table Tennis Association (DTTB) and Table Tennis Marketing (TMG), has signed TATA Tongchuang as a major partner of the biggest table tennis event on earth.
Speaking at the signing ceremony held on Sunday 7 May 2017 in Chengdu, China, TATA Tongchuang's Founder WU Chenxi stated: "It is an honour for TATA to become a partner of the Liebherr 2017 World Table Tennis Championships. TATA is the largest wooden door brand in China, and we want to take this top Chinese brand internationally, showing china's excellence in wooden doors just like the Chinese table tennis team. This is just the first step for us, and we hope that there will be a long partnership with the ITTF and table tennis."
The Liebherr 2017 World Table Tennis Championships, which will be held in Dusseldorf, Germany on 29 May to 5 June 2017 is set to be the biggest table tennis event in history with 613 players from 108 countries coming together to face-off for World Championships titles in front of 50,000 spectators, and close to 400 million viewers worldwide.
ITTF President Thomas WEIKERT added: "The signing of TATA Tongchuang keeps up the momentum that ITTF has established since taking the commercial rights back. We are pleased to have such a large, well renowned company coming on board for our most prestigious event and stay tuned for more commercial announcements in the upcoming weeks!"
ITTF's Marketing & Commercial Director Steve DAINTON concluded: "We are pleased that table tennis can truly "Open Doors" between China and the World for TATA Tongchuang. With a global reach of around 400 million, our World Championships is a powerful tool for brands to promote themselves inside and outside China, so I am sure that the TATA Tongchuang's partnership with the event will fulfil and even succeed their company's goals from our partnership. We are already in discussion with TATA Tongchuang for a longer term partnership to open many more doors for them in a larger scale through table tennis. Thank you for our friends at the Chinese Table Tennis Association who attended the signing ceremony to show their support to this exciting new partnership and to TMG who through Hanyuan International assisted to bring this new partner."
TATA Tongchuang joins a host of global partners of the World Championships, including Liebherr, ARAG, Tissot, Double Happiness, Nittaku, Gerflor and many more!
About TATA Tongchuang:
Founded in 1999, TATA is one of the first professional companies in China to deal with the development, production, sale and services of residential doors. With the goal of "changing the industry & servicing the society" as well as the development of wooden doors and other concepts, the company became vice president of the Chinese wooden door Society and a landmark for Chinese wooden doors.